Services
What we design.
Three services. Clients enter at one and usually move across them, because a product brief is rarely only a product brief.
Product design
Product design for apps, dashboards, and SaaS.Every screen, every state, every edge case — specced so the engineers never have to guess. Designed in the same studio that builds it.
Websites
Websites designed to convert and light enough to rank.Marketing sites, landing pages, and stores. Static where it can be, bilingual where it should be, and fast because the design decided it would be.
Design systems
Design systems your team still uses next year.Tokens, components, and documentation — in code, not only in Figma. Included in a project rather than sold back to you as an add-on.
How the three fit together
Most projects are two of these at once. A product needs a marketing site; a site built past a few templates needs a system behind it. We quote the work rather than the line items, and the design system is part of the price agreed in week one rather than an add-on at the end.
If the brief turns out to need engineering more than design, we will say so — the engineers are in the same studio, so that is a conversation rather than a referral.
What makes this different from a design agency?
The engineers are in the same studio. A design agency hands you a file and stops; the gap between that file and the live product is where most design quietly dies — spacing drifts, empty states vanish, edge cases get invented at a keyboard under deadline. Here there is no package thrown over a wall, because there is no wall.
You are not locked in by it. Files are specced so another team can build from them, and we will say plainly when taking them elsewhere is the right call. What we will not hand over is a deck that only works if we are the ones interpreting it.
Do you design in Arabic as well as English?
Both, designed together rather than one translated into the other. Arabic is not English with the text flipped — line height, type scale, numeral form, icon direction and the reading order of a form all change, and a layout that only works after a find-and-replace was never bilingual. Most of the work on the work page is Arabic-first for exactly that reason.
Who is this for?
Founders and in-house leads in Saudi Arabia and the Gulf who need something designed properly and actually shipped, and agencies who need overflow capacity from a studio that will not embarrass them. Engagements are a one-week Sprint, a four-to-six-week Project, or an ongoing Embedded arrangement — the process page covers which fits what.
We are a small studio. We take work we can do properly rather than work that fills a quarter, and if a brief needs a bigger team — or a different kind of one — we will tell you on the first call rather than in a proposal three weeks later.
What does it cost?
Scope and price are agreed in week one and do not move unless you move the scope. Revisions are inside that price. We do not publish a rate card because the honest number depends on what the work turns out to be, and a number posted here would be either meaningless or wrong. One call gets you a real one.
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